随着旅游业的蓬勃发展,STPE(Stimulus, Traveler's Decision, Purchase, Experience, and Post-Trip Reflection)模型已成为分析游客行为的重要工具。该模型从刺激、决策、购买、体验和反思五个阶段,全面解析游客旅游行为的内在逻辑。...